Don't Ignore the Greatness of Amir Obè
For the most part, Amir Obè has been in hiding for the better part of a year and some change. Aside from his Won’t Find Love in the Hills EP which was released in 2016, new music from the Detroit native has been relatively scarce since his last full-length project, Happening in the Grey Area. Since then, fans of the R&B singer have had to rely on a number of cryptic messages on Twitter and Instagram that all but suggested Obè was working on a new project. Following the release of a new single in September of last year (“No Peace”), Obè appeared to be ready to resurface with something new for his fans. Nearly a week after his second single reached one million streams on Spotify (“Wish You Well”), Amir Obè is ready to give you his latest offering, as well as his first under the freshly signed contract courtesy of Def Jam: NØNĘ ØF THĘ ÇLØÇKŚ WØRK
From the beginning, longtime listeners of Obè will notice familiarity in the sound of his new project, and that is because NØTÇW is produced entirely by longtime collaborator and producer, NYLZ. NØTÇW opens with a synth-heavy track titled “FREE” which finds Obè reminiscing on an old relationship and coming to grips with the fact that his better half might be better off without him. “I’ve been way too controlling, way too territorial. Now you’re free,” Amir croons as he also shows some new vocal range on the hook, before continuing with, “Let it be bad tonight, I’ll clean it up in the morning,” a feeling some of us may be familiar with when we tell ourselves drinking away an ex-lover is a good idea (it never is).
“NATURALLY” finds Amir testing out some new melodies on the laid-back instrumental, as the song also somewhat serves as the hangover from the feelings he poured out on the previous track. Throwing quick jabs to our chests with lines like, “Trying to find some songs to relate to. I’m trying to find excuses to hate you,” Amir lets us know he’s going through it just like all of us have before, or are currently going through right now. Those feelings don’t last long, though, and Amir lets us know he’s off the subject and moving on by the time “WISH YOU WELL” starts playing and his Detroit side has no problem showing itself with lyrics like, “Champagne showers on the way. I’ve been working 25 hours every day.” Sometimes, however, nobody is at fault for a bad breakup. Hindsight is 20/20 after all and maybe the relationship was just a victim of bad timing. That’s exactly what Amir examines in “BAD TIMING INTERLUDE” as he also offers his ex some common ground, “…if the clocks don’t work, I’ll be there for you.”
Taking us to my favorite song the project, “CIGARETTES” which finds Amir examining the relationship in its entirety and accepting the fact that the two of them are in different places now, “Brand new, brand new, brand new. Had to dumb it down to understand you. Ain’t no point in flexing cause I am too. Flexing, flexing, flexing like a dance move.” You know someone is over someone when they even find a way to drop a, “New phone, who dis?” in the hook.
Things get a bit more upbeat by the time “YELLOW LIGHTS” starts playing as Amir suggests he knows he should probably take a bit more caution into consideration moving forward, but probably will not take heed to his own advice, “I’m addicted to the yellow lights, I’m never gonna crash.” NØTÇW comes full circle on “ENEMIES” as Amir admits he is ready to take responsibility for his actions while also acknowledging it truly is time for the two of them to go in their separate directions for good. “Baby, you’re a beautiful stress. I don’t got a cigarette left. I just got a match and a fuse. If I burn it now, I’m gonna use it on you.”
If there’s one thing music is always good for, it’s letting listeners know that they are not alone on their path. Music always has a way of letting us know that someone else has been where we either are, or have been before, and that there are plenty more pages left to our story. Throughout all of NØNĘ ØF THĘ ÇLØÇKŚ WØRK, Amir Obè does exactly that, while also letting off a few thoughts of his own. If you’re a new listener of Amir Obè, NØTÇW has just the right amount of songs for you to comfortably acclimate yourself with the Detroit singer. If you’re no stranger to Obè, NØTÇW continues the plight of success Amir is on and certainly fills the void of his noticeable absence this past year. As a fellow Detroit native, I cannot wait to see what type of success is in-store for Amir Obè as I anticipate there is much of it to come as he continues to deliver great music like this.