When Life Imitates Art: Snoop Dogg Partners w/ Tanqueray Gin
Off the heals of a story where it was highlighted that liquor brands need to do a better job of partnering up with hip hop (here), long time gin ambassador, legend and icon Snoop Dogg, inks a deal with the popular Gin Tanqueray.
From Snoop’s entry into hip-hop back in 1993, the Dogg-y one has always represented his favorite drink, Gin. In his classic hit ‘Gin and Juice’ Snoop said, “Now, that, I got me some Seagram's gin, everybody got they cups, but they ain't chipped in” and in the hook “Rollin down the street, smokin indo, sippin on gin and juice” and lastly “Later on that day. My homey Dr. Dre came through with a gang of Tanqueray” Snoop single handily introduced Gin to a large population and simultaneously created one of the most iconic cocktails, Gin and Juice. Snoop is a true influencer and legend, from his music style, to the ability to go from music to film and more; Snoop truly has done it all. There’s no surprise Tanqueray has partnered up with the west coast king (even though it was 23 years later, but I digress *laughs*), this collab brings to life the brand’s focus on a Gin & Juice cocktail strategy celebrating the success of Snoop Dogg’s 1993 classic hit ‘Gin & Juice.” Through this partnership, Snoop will be developing Tanqueray signature cocktail recipes, incorporating Tanqueray into his show experiences, collaborating for various Tanqueray events throughout the year, and releasing exclusive content and art projects inspired by the global legacy of the ‘Gin & Juice’ song.
In Snoop’s own words “When I wrote ‘Gin & Juice’ it was about good feelings and real experiences; it just naturally became a global anthem. Tanqueray’s creative approach to representing ‘Gin & Juice’ as the drink I’m known for is authentic and it’s always been what we enjoy, so I whipped up a cool cocktail which I call the ‘Laid Back’ which y’all gotta try out.”
Snoop Dogg’s newest cocktail creation The Tanqueray No. TEN ‘Laid Back is a crisp, refreshing drink – perfect for a variety of occasions, from a summer BBQ, a night out at the club listening to your favorite beats or relaxing at home with friends. Now I urge people to drink Gin wisely, I don’t recommend Gin neat or on the rocks, Gin should never over power a drink, it should always be the base and not that main course. A good gin cocktail can literally be the best thing you’ve ever tasted but a bad gin drink can be the worst thing you’ve ever had and can ruin a good night.
The summer is not over yet so peep the ‘Laid Back’ cocktail and make it part of your next summer gathering or pregame ritual.
Tanqueray No. TEN ‘Laid Back’ by Snoop Dogg
1 oz. Tanqueray No. TEN
1 oz. Cîroc Apple
2 oz. Fresh Pineapple Juice
Splash Club Soda
Preparation: Add all ingredients to a shaker filled with ice. Strain into Double Old Fashioned Glass. Top with a splash Club Soda.
Glassware: Double Old Fashioned
Garnish: Pineapple Wedge or Lime